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Posted on: April 28th, 2008
Filed Under: [ Internet ] [ Press Releases ] [ Blogante Business ]
Tags: Batanga, Spanish-language
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Batanga, Inc., the leading media and entertainment company reaching Hispanics, announced today that they reached 10.8 million U.S. unique visitors according to comScore Media Metrix, March 2008. The total audience measured includes the company’s flagship website, Batanga, and the newly acquired HispanoClick ad network.
HispanoClick was acquired by Batanga, Inc. in January 2008. Composed of over 800 premium Spanish-language sites, HispanoClick provides various segmentation options and rich media solutions for its advertisers. The leading Hispanic ad network, HispanoClick offers a variety of channel listings, including entertainment, automotive, business and more.
“We were confident that in acquiring HispanoClick, Batanga, Inc. would be able to deliver the critical mass advertisers are seeking,” said Rick Marroquin, Chief Marketing Officer of Batanga, Inc. “This addition to the company’s portfolio provides advertisers with a new set of resources to effectively carve out and reach their brand’s marketing target.”
Batanga has consistently outpaced all exclusively Hispanic targeted websites for the last five months surpassing 3 million U.S. unique visitors month-over-month. Adds Marroquin, “Our keen understanding of the Hispanic consumer, combined with targeted marketing efforts continues to make Batanga.com the site consumers seek out for all things Latin music.”"*
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