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Hispanic e-mail users more receptive to personalized offers, study says From: internetretailer.com
Posted on: April 25th, 2008
50% of U.S. Hispanic e-mail users surveyed by Jupiter said they prefer promotional e-mail that is personalized around products or services of interest to them, compared to only 41% of non-Hispanic e-mail users, according to Jupiter’s report, “E-mail Marketing to Hispanic Users.””*
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Filed Under: Business News, Marketing & Advertising
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