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Hispanic advertising agencies seek to provide Arbitron input on ‘People Meter’ From: bizjournals.com
Tagged: Al Dia, radioPosted on: April 25th, 2008
The Association of Hispanic Advertising Agencies (AHAA) has formed a new advisory council to work with Arbitron Inc. on the rating company’s Portable People Meters.
New York-based Arbitron (NYSE: ARB) is working on an initiative to replace its traditional diary-based radio audience measuring system with an electronic device called the Portable People Meter.”*
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Filed Under: Business News, Marketing & Advertising, Media
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