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Posted on: April 25th, 2008
Filed Under: [ Marketing ] [ Media ] [ Blogante Business ]
The Association of Hispanic Advertising Agencies (AHAA) has formed a new advisory council to work with Arbitron Inc. on the rating company’s Portable People Meters.
New York-based Arbitron (NYSE: ARB) is working on an initiative to replace its traditional diary-based radio audience measuring system with an electronic device called the Portable People Meter.”*
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