Coldwell Banker Residential Brokerage Launches ‘Puertas Abiertas’

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Posted on: April 25th, 2008
Filed Under: [ Real Estate ] [ Blogante Business ]
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“On a recent Saturday, Coldwell Banker Residential Brokerage real estate agent Robert Aldana let it be known throughout the Hispanic community that he would be at his office should anyone want to stop by with real estate questions, get help with documents they didn’t understand, or get his assistance one on one with any other housing issue.

The host of a daily Spanish-speaking radio show called “Hablando de Casas,” Aldana referred to the Saturday event as “Puertas Abiertas,” translated “open doors.” His plan was to keep his door open for visitors from 10 a.m. to 4 p.m., but when he left for the office he told his family he would probably be home by early afternoon. To his amazement, Aldana was greeted by a line of people out the door and around the corner at his Coldwell Banker Residential Brokerage office. His day didn’t end until 10 o’clock that night.”*

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