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Tecate celebrates Oscar de la Hoya return From: hispanicad.com
Tagged: Boxing, cerveza, HispanicAd, oscar de la hoya, TecatePosted on: April 24th, 2008
As part of its continued efforts to bring the excitement of boxing directly to Hispanic adults in the U.S., Cerveza Tecate announces its multi-platform campaign in support of the highly-anticipated May 3 match between Oscar de la Hoya (38-5, 30 KO’s) and Steve Forbes (33-5, 9 KO’s). Touted as De la Hoya’s “Homecoming” to the Los Angeles boxing ring after a seven-year absence, the bout will showcase the raw talent and passion of the sport to 35,000 spectators at the Home Depot Center and to thousands of HBO at-home viewers. “*
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Filed Under: Business News, Marketing & Advertising, Sports
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