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Pedro Guerrero to Appear at Fiesta del Jonron

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Posted on: April 24th, 2008
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“Former Dodger great, Pedro Guerrero, is teaming up with to launch Fiesta del Jonron Tour, a fully interactive fan experience at the AT&T Fiesta Broadway presented by on April 27, 2008. Over 500,000 Latino consumers will attend the largest Cinco de Mayo celebration in the country and have the opportunity to meet the Major League great.

In addition to the appearance of the 1981 World Series MVP, the Fiesta del Jonron Tour will include a home run competition, “Buzz vehicle”, personalized cards, and the chance to win numerous prizes. This tour will bring families who share a love for America’s favorite pastime together unlike ever before.

“The largest Cinco de Mayo event in the country provides the perfect launching point for the Fiesta del Jonron Tour,” said Mark Gibson, assistant vice president of advertising for . “This tour serves as yet another example of ’s commitment to engaging with our customers and their families in a culturally relevant way.”

After kicking off the Tour in Los Angeles, Fiesta del Jonron currently has sixteen additional tour stops scheduled including the MLB All-Star Game in New York from July 11, 2008 through July 15, 2008 and culminating with the Fiesta D.C. on September 28, 2008. Other stops include:

– May 3 – Cinco De Mayo Celebrate Culture Festival in Denver, Colo.
– May 9 – Fiesta in the Heartland, Kansas City, Mo.
– May 18 – Street Festival, San Diego, Calif.
– May 24 – Carnaval San Francisco, San Francisco, Calif.
– June 7 – 116th Street Festival, New York, N.Y.
– June 14 – Tampa Bay Rays Latino Night, Tampa Bay, Fla.
– June 21 – Latino Fest, Baltimore, Md.
– June 29 – Fiesta de Puerto Rico, Miami, Fla.
– July 3 – Fiesta Goya on the Parkway, Philadelphia, Pa.
– July 25 – Gran Fiesta, , Texas.
– August 17 – Junta Hispana, New York, N.Y.
– August 23 – Viva! Chicago Latin Music Festival, Chicago, Ill.
– September 7 – Fiesta, GA – Atlanta, Ga.
– September 14 – Fiestas Patrias – Dallas, Texas.
– September 16 – Fiesta Patrias, Houston, Texas.

is also in the second year as a sponsor of AT&T Fiesta Broadway presented by and will be hosting numerous activities at their pavilion during the event. Visit www.statefarm.com for more information about Fiesta del Jonron and . “*

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