Latina’s Fulfillment Business, Riverplate Inc., Fulfills Dreams - Six Months After Fire

Hispanic business-owner Daniela Rodriguez, of Riverplate Inc. (www.riverplatefulfillment.com/), the fulfillment service leader, dreamed of having her own fulfillment warehouse and shipping business, but never dreamed that the warehouse would go up in smoke during the Santa Ana winds and heat wave in October 2007. Four days, after an electrical fire destroyed the 12,000 square foot rented warehouse, she had the keys to a new warehouse, while clients shipped new stock.
“I couldn’t let the fire stand in my way. I couldn’t give up. I had employees with families who were counting on me,” said Rodriguez, “My clients said ‘We can’t survive without you. You have to come back.’”
To get the orders out in the new warehouse, her female employees were creative and did what was needed, including operating the forklift and driving the big rig truck. Rodriguez says her success is due to her employees who go the extra mile because she honors their excellent service, provides support and a social atmosphere, including birthday parties. In a business where charge-backs can destroy a client’s reputation, Riverplate employees always fill orders perfectly.
Rodriguez, 43, is no stranger to adversity, when her electrician husband was injured in 1996 and she needed to support her children, she started a trucking business, after someone gave them a 24 foot truck. Rodriguez successfully attracted shipping clients and subcontracted trucks to build the trucking business, eventually landing a warehouse in 2004, servicing businesses in Southern California and Los Angeles. She had the foresight to acquire fire insurance that covered salaries and the tenacity get through the claim process, using credit cards and ingenuity to recover business. She is a fine example of a victorious woman for International Victorious Woman Month, May.
“Recently, we had the best month-ever in our history,” said Rodriguez, whose clients are experiencing strong sales during an economic downturn, “It’s all about great customer service.’
Rodriguez is available for interviews in-person in Los Angeles County and via phone across the US.
Contact: Kim McGinnis, Avenstar Enterprises (805) 277-9136 pr@avenstar.net www.avenstar.net/ “

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