La Costena Feel the Heat Jalapeno Eating Challenge Returns to Reward Competitive Eaters and Local Food Banks

Posted on: April 24th, 2008
Filed Under: [ Food ] [ Press Releases ]
Tags: Cuisine, jalapeno, mobile, recipe
Knowledge is Power!

or the past two years, competitive eaters have felt the heat by collectively consuming more than 3,000 jalapenos in the La Costena Feel the Heat Jalapeno Eating Challenge. And the heat is on again this year!

The third annual La Costena Feel the Heat Jalapeno Eating Challenge Tour is challenging jalapeno lovers to chew through the existing record for the most jalapenos eaten within one minute, which currently stands at 31.

The contestant who eats the most jalapenos during each local competition is awarded a $500 cash prize. Additionally, the collective gastronomical achievements of the entire group of speed eating competitors will impact the city’s local hunger relief efforts. La Costena has pledged to donate an assortment of its authentic Mexican food products to local food banks and hunger relief agencies for each jalapeno consumed during these contests.

Competitive eating has become one of the fastest growing sports in America, and speed eaters report that jalapeno eating is one of the most grueling of stomach-centric competitions. The La Costena Feel the Heat Jalapeno Eating Challenge Tour is en-route to cities with a proven appetite for authentic Mexican cuisine spicing up some of the nation’s largest community events in Los Angeles, Dallas, San Antonio, Houston, Atlanta and Chicago with this fiery jalapeno contest.

La Costena chefs will also be on hand to prepare authentic Mexican cuisine from a mobile, state-of-the-art kitchen, and will share their secrets and helpful tips on creating traditional Mexican recipes such as enchiladas verdes, borracho beans and seafood chipotle guacamole.

La Costena is a Mexican company with more than 85 years of experience manufacturing, distributing and marketing high quality canned foods worldwide. La Costena products preserve the flavor of the traditional Mexican cuisine, making them the preferred choice of millions of consumers who daily enjoy the delicious variety of products including peppers, salsas, beans, mole, mayonnaise, tender cactus and other products essential for creating your favorite meals. For additional product information, please visit www.lacostena.com.mx “*