Posted on: April 24th, 2008
Filed Under: [ Community ] [ Media ] [ Eye Openers ] [ Blogante Business ] [ North Carolina ]
Tags: radio, Spanish-language
ESPN Radio has expanded in the Fayetteville market, but the change has cost Hispanics the only Spanish-language station in town.
On April 17, WFAY (1230 AM) started simulcasting the sports programming heard on ESPN Radio-affiliate WCIE (1450 AM) in Spring Lake. Together, these stations have formed what’s being promoted as the Fayetteville ESPN Sports Network.
With the change, WFAY dropped the Spanish-language format introduced less than two years ago when the Norsan Group of Tucker, Ga., bought the station for $850,000 from the Colonial Radio Group. Before then, WFAY carried ESPN Radio, so this on-air programming merger marks a return to sports talk.”*
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