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Posted on: April 24th, 2008
Filed Under: [ Business ] [ Internet ] [ Blogante Business ]
Tags: bilingual, Spanish-language
The Spanish-dominant portion of the Hispanic online advertising market is growing the most. This is mostly due to the fact that Spanish-dominant Hispanics tend to be late Internet adopters, while most bilinguals and English-dominant Hispanics are online already.
Alicia Morga, CEO and Founder of Consorte Media, recently told Portada that the annual growth rate in the online advertising market targeting Spanish-dominant Hispanics may be higher than 50%. “About a third of Hispanic online Expenditures target the Spanish-dominant sector but this subsector is growing the most,” she said.”*
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