Yes we can!…improve Obama’s Spanish-language Web site « ñ-marketing

The golden rule when adapting (or trancreating, as some prefer) a marketing message, document or materials into another language is to ensure cultural relevance, which includes linguistic accuracy. In other words, the message or content must mean something to your target audience, and it must be grammatically and orthographically correct.

When developing materials for the Hispanic market, a misspelled word, a missing orthographic accent or a too literal translation of a word can negatively impact communication with the target audience. Even worse, such mistakes can be considered disrespectful to some consumers (like me).”*

*From: http://nmarketing.wordpress.com
Traducido: usando Google o Altavista/Babel Fish

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