Online Presence Still Stumps Hispanic Print Publishers

“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online. The challenge we faced almost ten years ago when I was general manager at el diario/La Prensa of monetizing a newspaper website is really not that different today but the urgency to put something online remains the same. Moreso, if the continued rehashing of newspaper content online (with a sprinkling of video streaming thrown in) is any indication of what the industry has to offer, then Hispanic publishers are still very far from figuring out how to best use their presence on the web.

This was made clear with the recent introduction of Impremedia’s Impre.com. By combining all of their content under one online umbrella and giving it a name that really brings no immediate meaning to mind one has to wonder if the Hispanic print industry is truly that confused or if perhaps Impremedia just happens to know something we don’t. Is bigger in this case better? Only time will tell. But I doubt it.”*

*From: http://www.hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | |

Other posts that may interest you

First Annual Hispanic Digital and Print Media Conference a Resounding Success!

Ad Network - CPX Interactive - Bullish on Latin American and Hispanic Internet Usage

Latino Mags Assert Themselves Online

2005 Dallas Ad Summit Offers New Perspectives on Hispanic Print Market

The Harry Fox Agency, Inc. (HFA) en Espanol Debuts Online

NAHP Conference Review: Many News from a Diverse Constituency

Big web push by Hispanic magazines - As online population explodes titles beef up content

MeMedia(TM) Announces Launch of MeMedia Latino

Portada, the Premiere Hispanic Media Trade Publication, Receives Audit Showing Audience of More than 40,000 and High Reader Satisfaction

Portada's Nov/December Issue, Fresh Out With the Latest Hispanic Media Market Analysis