Online Presence Still Stumps Hispanic Print Publishers

“Build it and they will come” is not necessarily the kind of simple strategy that can work for Hispanic print publishers as we can see from the sampling of print-owned sites now offered online. The challenge we faced almost ten years ago when I was general manager at el diario/La Prensa of monetizing a newspaper website is really not that different today but the urgency to put something online remains the same. Moreso, if the continued rehashing of newspaper content online (with a sprinkling of video streaming thrown in) is any indication of what the industry has to offer, then Hispanic publishers are still very far from figuring out how to best use their presence on the web.

This was made clear with the recent introduction of Impremedia’s Impre.com. By combining all of their content under one online umbrella and giving it a name that really brings no immediate meaning to mind one has to wonder if the Hispanic print industry is truly that confused or if perhaps Impremedia just happens to know something we don’t. Is bigger in this case better? Only time will tell. But I doubt it.”*

*From: http://www.hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

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