The New Hispanic Diner - from the 2008 “New American Diner Study”

Hispanic Americans purchase an average of 4.14 meals away from home each week, according to R&I’s 2008 New American Diner Study, while the average for all respondents is 3.72 meals. That means the Hispanic market’s importance comes not just from the potential its growing size promises; it is a vital, if sometimes undervalued, market now.

The New American Diner Study identifies several dining attitudes and behaviors that significant numbers of Hispanic consumers share that operators can factor into menu, marketing, service and unit-expansion strategies. Chief among these cultural markers is a high emphasis on time spent with family.”*

*From: http://www.tmcnet.com
Traducido: usando Google o Altavista/Babel Fish

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