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The Mexican American Legal Defense and Educational Fund Honors Univision Communications for Leadership in Corporate Social Responsibility

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Posted on: April 21st, 2008
Filed Under: Blogante Business, Business, Press Releases
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Search these tags: family, La Raza, MALDEF, population, television, Univision
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““By informing the Latino community about the issues that affect their daily lives, plays a vital role in empowering Latinos across the nation,” said John Trasviña, president and general counsel. “ is a model corporate citizen because it stands with Latinos as they make greater contributions to the nation as a whole.”

In its more than 40 years of operation, as part of its public service, Communications has created award-winning programs and initiatives that address the issues and challenges faced by Hispanics, including the Peabody award-winning programs “Salud es Vida…¡Entérate!” (Lead a Healthy Life…Get the Facts!) and the national civic engagement campaign “Ya es Hora” (It’s Time). In addition, in 2007 launched a massive multi-platform campaign to educate the country’s Hispanic on the upcoming congressionally mandated transition from analog to digital broadcasting (DTV). is also committed to continue to set the bar in the amount of time dedicated to public service announcements, which according to a recent Kaiser Foundation study, is unmatched by English-language broadcast companies or cable networks.

“We are honored to receive this award from because corporate social responsibility has been one of our core business pillars since the company was founded more than 40 years ago,” said Joe Uva, chief executive officer, Communications Inc. “We pride ourselves on our ability to connect our viewers with their culture, but our most important roles are serving as an informational lifeline and champion of the Hispanic community, which makes this award even more meaningful.”

The Corporate Social Responsibility Award from is one of more than 400 awards and recognitions has received in the past three years for its public service initiatives. Earlier this month, ’s “Ya es Hora” initiative received the Peabody Award and was honored with the National Council of ’s Capital Award for Public Service for outstanding leadership. This year the company also is receiving the National Hispanic Medical Association’s Hispanic Health Leadership Award for “Salud es Vida…¡Entérate!”
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*From: http://www.skynewswire.com
Traducido: usando Google o Altavista/Babel Fish

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