Posted on: April 21st, 2008
Filed Under: [ Marketing ] [ Blogante Business ]
Latest Blogante Business Essentials –»
- Jack Morton Promotes Luis Montero to Director of LA Office # Direct Link # Permalink w/ Excerpt
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- Sorpresa! Appoints Industry Veteran to Head West Coast Advertising Sales Effort - Jon C. Dubin # Direct Link # Permalink w/ Excerpt
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- More Business News
To reach Hispanic Gen Yers, marketing strategies should reflect their “bi-dentity,” according to a new report.
One in five U.S. teens is Hispanic, but despite that size, the ethnic audience often proves elusive to many marketers.
Unlike previous generations, today’s young Latinos “literally have one foot in each culture,” describing themselves as Hispanic (56%) versus Latino (19%) or American (11%) because “Hispanic” seems more modern and relevant, per the study. More than 1,000 Hispanics ages 14-24 were polled online and in-person between Nov. 30 and Dec. 20. “*
*From: http://www.brandweek.com
Traducido: usando Google o Altavista/Babel Fish
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