IRI Expert Uncovers Insights on Hispanic Shopping Behavior

WHO:
Staci Covkin, Senior Vice President, Consumer and Shopper Insights Group, IRI

WHAT:
The Hispanic population is growing six times faster than the general population. The consumer packaged goods (CPG) industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media. To help the industry take a closer look at this complex consumer group and to win at the shelf, consumer insights expert, Staci Covkin, is presenting “Winning at the Shelf.” Covkin’s presentation will be based on extensive survey and purchasing insights from IRI on Hispanic consumers.

WHY:

Hispanic purchasing power is projected to increase by 9 percent each year and will be at least $1.2 trillion by 2010. To win at the shelf, it is vital for the CPG industry to understand the factors that are driving growth in this consumer segment, which is not an easy task when considering the complexity of the Hispanic population in terms of acculturation, language preference, and attitudes. Covkin’s presentation will help advertisers, marketers, manufacturers and retailers discover the shopping patterns and preferences of this multifaceted segment.

This presentation will address such critical issues as:

– How acculturation impacts shopping and purchasing behaviors?
– What are the top influencers of Hispanic behavior?
– In which retail channels do Hispanics prefer to shop?
– Which categories and brands present the greatest opportunities?

WHEN:
April 18, 2008, 9:30 a.m. CDT

WHERE:

Control/Alt/Delete: Reboot for the Future

Association of Hispanic Advertising Agencies
Grand Hyatt San Antonio
600 East Market Street
San Antonio, TX 78205

www.ahaa.org“*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

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