IRI Expert Uncovers Insights on Hispanic Shopping Behavior

WHO:
Staci Covkin, Senior Vice President, Consumer and Shopper Insights Group, IRI

WHAT:
The Hispanic population is growing six times faster than the general population. The consumer packaged goods (CPG) industry is constantly searching for new ways to reach Hispanic consumers through marketing, advertising, promotion and media. To help the industry take a closer look at this complex consumer group and to win at the shelf, consumer insights expert, Staci Covkin, is presenting “Winning at the Shelf.” Covkin’s presentation will be based on extensive survey and purchasing insights from IRI on Hispanic consumers.

WHY:

Hispanic purchasing power is projected to increase by 9 percent each year and will be at least $1.2 trillion by 2010. To win at the shelf, it is vital for the CPG industry to understand the factors that are driving growth in this consumer segment, which is not an easy task when considering the complexity of the Hispanic population in terms of acculturation, language preference, and attitudes. Covkin’s presentation will help advertisers, marketers, manufacturers and retailers discover the shopping patterns and preferences of this multifaceted segment.

This presentation will address such critical issues as:

– How acculturation impacts shopping and purchasing behaviors?
– What are the top influencers of Hispanic behavior?
– In which retail channels do Hispanics prefer to shop?
– Which categories and brands present the greatest opportunities?

WHEN:
April 18, 2008, 9:30 a.m. CDT

WHERE:

Control/Alt/Delete: Reboot for the Future

Association of Hispanic Advertising Agencies
Grand Hyatt San Antonio
600 East Market Street
San Antonio, TX 78205

www.ahaa.org“*

*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

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• After the 2010 Census, new Members of Congress in states like Georgia and South Carolina as well as Arizona and Texas will owe their positions, in part, to the expanding Latino population.
• ASU, ALRE release major study on Arizona’s Latino population – (direct link to report & powerpoint)
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• U.S. Hispanics and Acculturation
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• Country of Origin Profiles: Browse detailed demographic and economic profiles of Hispanics in the United States by their countries of origin.
• Hispanics Increasingly Leaving Established U.S. Gateway Communities – new research by the University of New Hampshire
• Eros Triumphs…At Least in Some Places, Mapping Natural Population Increases – The article maps the geography of natural population increase in the United States by county and type of area and assesses the social factors that contribute to these data. Morrill also considers the roles of migration, immigration and the “culture wars” in population shifts.
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• Las Vegas figures prominently in Hispanics’ growing clout – CNN and a federal agency director looked west for input on a burgeoning segment of U.S. population
• The share of the U.S. population composed of immigrants dropped slightly in 2008, reversing a 40-year trend that helped fuel the nation’s explosive growth and diversity.
• Recession Hits Immigrants Hard – Survey Shows First Decline in Foreign-Born U.S. Residents in Nearly 40 Years
• Latinos not as “alien” as nativists want to believe
• As Colorado’s Hispanic population grows in size and clout, so do the diversity and earning power of Hispanic-owned businesses in the state. – Those firms will be on display during the annual convention of the U.S. Hispanic Chamber of Commerce in Denver last week.
• The University of Nevada, Reno Latino Research Center and the Progressive Leadership Alliance of Nevada are hosting a lecture about how the growth of the Hispanic population will affect the nation. – The lecture by Juan Andrade Jr. is at 6 p.m. Oct. 5 in the William Raggio Building, Room 2030.