Hispanic Nets Tweak Plans - Upfront news

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Posted on: April 21st, 2008
Filed Under: [ Marketing ] [ Media ] [ Blogante Business ]
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“Hispanic television executives are betting the sector’s ad revenue will continue to grow as they gear up for 2008 upfront presentations in New York City. But marketers can expect a very different dynamic from previous years.

NBC Universal’s Telemundo and Mun2 will not be hosting their usual glitzy, star-studded upfront presentation, which last year gathered more than 1,200 people. Instead they will join NBC at a special event to be held on May 12, which wraps up one month of client meetings in key Hispanic markets.”*

*From: http://www.multichannel.com
Traducido: usando Google o Altavista/Babel Fish

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