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Bright House Network’s Hispanic ad strategy: make CATV media buys accessible – Tampa Bay From: bizjournals.com
Tagged: ESPN Deportes, Galavision, Spanish-language, Tampa, Telemundo, television, Univision, verizon
Advertisers looking to reach a Spanish-speaking television audience have had their choices limited to either Bay News 9 en Español or one of the local Spanish-language network affiliates like Univision’s WVEA-Channel 62 or Telemundo’s WRMD-Channel 49, along with some recent offerings from Verizon FiOS.
That’s expected to change beginning April 28 when Bright House Networks begins offering local Spanish-language television advertising slots on two cable channels outside its Bay News 9 property: Galavision and ESPN Deportes, two channels that Bright House Networks has not sold local ad space on in the past.”*
*From: www.bizjournals.com
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Filed Under: Business News, Marketing & Advertising, Media
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