Bright House Network’s Hispanic ad strategy: make CATV media buys accessible - Tampa Bay

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Posted on: April 21st, 2008
Filed Under: [ Marketing ] [ Media ] [ Blogante Business ] [ Tampa ]
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“Advertisers looking to reach a Spanish-speaking television audience have had their choices limited to either Bay News 9 en Español or one of the local Spanish-language network affiliates like Univision’s WVEA-Channel 62 or Telemundo’s WRMD-Channel 49, along with some recent offerings from Verizon FiOS.

That’s expected to change beginning April 28 when Bright House Networks begins offering local Spanish-language television advertising slots on two cable channels outside its Bay News 9 property: Galavision and ESPN Deportes, two channels that Bright House Networks has not sold local ad space on in the past.”*

*From: http://www.bizjournals.com
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