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Bright House Network’s Hispanic ad strategy: make CATV media buys accessible – Tampa Bay

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“Advertisers looking to reach a Spanish-speaking audience have had their choices limited to either Bay News 9 en Español or one of the local network affiliates like ’s WVEA-Channel 62 or ’s WRMD-Channel 49, along with some recent offerings from FiOS.

That’s expected to change beginning April 28 when Bright House Networks begins offering local advertising slots on two cable channels outside its Bay News 9 property: and , two channels that Bright House Networks has not sold local ad space on in the past.”*

*From: http://www.bizjournals.com
Traducido: usando Google o Altavista/Babel Fish

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