LATV Signs Up Advertising Expert Harry Neuhaus as Regional Sales Director

LATV, the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today that it had tapped Harry Neuhaus as regional sales director for the Company. Mr. Neuhaus will report directly to Bill Jenkins, VP Advertising, LATV, heading up sales in the eastern region. “New York is the mecca for network advertising and Harry is the perfect person to direct our east coast sales efforts as LATV expands nationally in over 30 key markets,” said Mr. Jenkins. “With a resume that includes Turner International, StarMedia and MTV, he brings a wealth of experience in the Spanish-language and bilingual advertising market that will be invaluable as we continue on our fast-growth trajectory.” Mr. Neuhaus was most recently VP, National Advertising Sales for MTV Tr3s, leading the sales efforts for MTV’s channel focused on bicultural and bilingual youth. Prior to his position at MTV Tr3s, Mr. Neuhaus was part of France Telecom’s StarMedia, where he directed the portal’s relaunch to the U.S. Hispanic and Mexico’s media and advertising communities. Additionally, he was tasked with overseeing all of StarMedia’s sales and marketing activities, supervising a team based in Miami, New York, Los Angeles and Mexico. Previously, Mr. Neuhaus was VP Ad Sales at MTV Networks Latin America where he supervised both the MTV and Nickelodeon Latin America sales teams in Buenos Aires, Mexico and Miami. Formerly, Mr. Neuhaus was VP of Latin American Advertising Sales for CNN International, CNN en Espanol, TNT Latin America and Cartoon Latin America. LATV will be holding its first upfront on May 1, 2008 at Ultra NYC in Manhattan. The New York City event will complement its current strategy of individual agency presentations through May. Joining LATV is its new subsidiary, Manhattan-based American Latino TV, which nationally syndicates the programs American Latino TV and LatiNation.”*

*From: http://www.prnewswire.com
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