New Report Finds Credit Card Companies Spent $22 Million on Advertising to U.S. Hispanics in First Half of 2007

According to a newly released report by Hispanic Market Weekly, the leading authority on U.S. Hispanic marketing and media, large credit institutions continue to heavily target their media buys on Spanish-language media. The report analyzes spending trends through mid-2007, stating that 97 percent of the $22 million spent on Spanish-language print, radio and TV tracked by Nielsen Monitor-Plus came from three of the industry’s largest players, Visa, MasterCard, and JP Morgan Chase & Co.

In the first half of 2007 alone, Visa spent $13 million — putting it on track to repeat its 2006 performance, when it accounted for half of all Spanish-language media spending. “Credit card companies and the nation’s largest banks continue to court Hispanic consumers, with Visa the clear front-runner in spending and Spanish-language network television the biggest winner among media,” said Adam Jacobson, Associate Editor and the report’s author. The Industry Snapshot’s analysis of individual credit card companies revealed a drop by MasterCard to third place in 2007 with $2.2 million spent while JP Morgan Chase & Co. moved into second place with a $5.4 million budget. In serving its readership of global marketers and media outlets, the Hispanic Market Weekly special report also examines how ad dollars were spent, which media outlets benefited the most, as well as the agencies and creative themes behind the media buys.”*

*From: http://www.prnewswire.com
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