Innovative approaches to the Hispanic Retail Banking Market – CMG Partners From: hispanicad.com
Tagged: Banking, HispanicAd, stereotypes
In 2004, recognizing the growing importance of the Hispanic market, CMG Partners released an in-depth analysis of the Hispanic market for financial services. We concluded that though Hispanics are one of the strongest growth engines for the financial services industry, the Hispanic market might not be a relevant market opportunity to all firms in the short term. We recommended that firms go beyond stereotypes and generalizations to perform a thorough evaluation of the portions of the market relevant to their institution to better understand whether there were relevant segments worth investing in immediately. “*
*From: hispanicad.com
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Curation from Tomás
Filed Under: 1. Hispanic News, Banking, Business, Business News
