Online Video Advertising: Punto Fox Acquires uTarget

Fox Purchase of UK’s Online Video Advertising Network uTarget underlines the rise of online video advertising. Punto Fox (.Fox) will now be able to install online video technology (including 15-second clickable pre-rolls, contextual videos and persistent in-page videos as well as video pop-unders and interstititals) in its publisher network in the U.S. Hispanic Market and Latin America.

“uTarget has added to .Fox Networks a video advertising dimension. The same enhances not only the portfolio of current products offered by .Fox Networks, but also creates today’s most attractive advertising video combination: TV + online. Fox’s current TV advertisers can now expand their reach by using .Fox Networks’ video products.” Hector Costa, Senior VP, Managing Director of .FOX, Rafael Hernandez, Director Online Sales U.S. Hispanics tell Portada.”*

*From: www.portada-online.com
Traducido: usando Google o Altavista/Babel Fish

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