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Posted on: April 13th, 2008
Filed Under: [ Hispanic News ] [ Media ] [ Blogante Business ] [ Texas ] [ Dallas ]
Tags: newspaper, Spanish-language
Betting that the key to the success of a Spanish-language paper is targeted home delivery, the Fort Worth (Texas) Star-Telegram is merging its two Spanish-language newspapers into one publication dropped on doorsteps.
“I think as much as think as much as we focus on content — and content is king — we lose focus on distribution, and here in this case distribution is the prince,” Star-Telegram Publisher Gary Wortel said in a telephone interview Thursday.
The Star-Telegram publishes two free Spanish-language papers during the week. “*
*From: http://www.editorandpublisher.com
Traducido: usando Google o Altavista/Babel Fish
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