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‘Ft. Worth Star-Telegram’ Merging Hispanic Papers Into One Home-Delivered Pub – La Estrella y La Estrella En Casa
Tagged: Dallas, Fort Worth, newspaper, Spanish-language, Texas
Betting that the key to the success of a Spanish-language paper is targeted home delivery, the Fort Worth (Texas) Star-Telegram is merging its two Spanish-language newspapers into one publication dropped on doorsteps.
“I think as much as think as much as we focus on content — and content is king — we lose focus on distribution, and here in this case distribution is the prince,” Star-Telegram Publisher Gary Wortel said in a telephone interview Thursday.
The Star-Telegram publishes two free Spanish-language papers during the week. “*
*From: www.editorandpublisher.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Media
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