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Posted on: April 13th, 2008
Filed Under: [ * Premium Press Release * ] [ Hispanic News ] [ Press Releases ]
Tags: bilingual, children, parents
DollsLikeMe.com, the world’s best place to buy more than 1,000 brand name multicultural toys including Latina dolls, bi-lingual and multicultural children’s books, and baby gifts, today launched a newly designed version of its leading website, located at www.dollslikeme.com. The site’s new design offers a host of enhancements, including upgraded browse and search functionality, a cleaner interface, an affiliate marketing program, a simpler and more customer-friendly checkout path, and a “wishlist” feature.
“This is the first in series of steps to meaningfully transform the DollsLikeMe.com shopping experience and position ourselves it as the world’s best destination to buy quality Latino toys and baby gifts,” stated Denise Gary Robinson, president of DollsLikeMe.com.
The new DollsLikeMe.com experience includes:
- 20% more Latina dolls
- A new look and feel, featuring a cleaner, more vibrant color scheme and tone
- A new, more intuitive homepage with easier to use navigation tools with a larger area dedicated to showcasing the site’s fantastic and deep selection
- Enhanced browsing, enabling users to find their favorite brands fast with our new and improved product categorizing system
- A new, cleaner item page with more focus on product images and content
- Simpler, easier-to-use one-page checkout for a quick and painless shopping experience
- A wishlist that enables shoppers to save cart items for a later date
- An enhanced baby gift section, including the Honey B.U.N.S. skin care line designed for ethnic babies
- An expanded bilingual book section
- Enhanced parent resource section, including toy safety and manufacturer information
Wanda Pendelton, a New York City-based multicultural marketing consultant who has worked with several major corporations on reaching ethnic consumers and who aided DollsLikeMe.com in the re-design, stated, “We are impressed with DollsLikeMe.com’s commitment to putting the customer first in all decisions involving the Website. This new design is a giant leap forward for DollsLikeMe.com and we think it will help them in their quest to be the world’s best place to buy multicultural toys online.”
Along with a brand-new look and easy-to-navigate interface, DollsLikeMe.com provides users with a variety of product-searching techniques that include Brand, Category, Keyword and Browse.
“Multicultural toys build tolerance, understanding, acceptance and self-esteem. We’re proud of our commitment to provide parents with quality products that enhance children’s lives,” said
Gary Robinson. She continues, “Our new website reinforces our ongoing commitment to provide our customers with an unparalleled selection of quality, culturally relevant products.”
About DollsLikeMe.com
DollsLikeMe.com is a privately held company based in New York, New York. The company is committed to providing parents with a place to go for quality multicultural toys, books and baby gifts. Established in 2005, the company offers more than 1,000 products from more than 225 manufacturers, including a wide choice of Asian, Biracial, Black, Latino, and Native American dolls, multicultural toys and baby gifts, and self-esteem books.
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