SOYO Continues to Target the Spanish Speaking Market
Tagged: latin america, population, television, Theater
SOYO Inc. (OTCBB:SOYO) today announced that its 32-inch and 47-inch SOYO brand of LCD TVs are now available through Shop Latino TV. Additionally, the 32-inch and 47-inch LCD TVs are available through the Shop Latino TV website at www.shoplatinotv.com.
According to Shop Latino, the Spanish speaking population in the U.S. is about 42 million. Consumption within that population has grown 209.3% over the last ten years, as compared to 95.2% of non-Spanish speaking groups. SOYO plans to leverage their partnership with Shop Latino TV to augment their business with the Spanish speaking demographic in the U.S.
“The Spanish speaking population is one market within the United States that has been growing at an exponential rate,” Harvey Schneider, Director of Sales for SOYO said. “We feel that this demographic is not targeted as much as it could be, and as such, we think it is a good way for us to continue to raise brand awareness. It is because of this, we feel that the Spanish speaking market is a good market for us to target.”
About SOYO Inc.
SOYO Inc. is an innovative provider of consumer electronics and IT products such as, LCD Monitors, LCD HD Televisions, Bluetooth Devices, Portable Storage, and Home Theater Furniture products and services. Headquartered in Ontario, California, with additional sales offices in Latin America, SOYO sells its products through an extensive network of authorized retailers, distributors, resellers, system integrators, VARs, and e-commerce web sites. Products are sold under the SOYO, Dragon, Onyx, Dymond, Honeywell, Le Vello, and Prive brand names. For more information, please visit www.soyo.com. For information on the Honeywell Consumer Electronics product lines, please visit www.honeywellce.com.”*
*From: www.primenewswire.com
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Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News
