Filed Under: Blogante Business, Hispanic News, Marketing & Advertising, Media, Press Releases
Tags: American Latino TV, bilingual, LATV, television
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LATV Networks, the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today that it will be holding its first upfront on May 1, 2008 at Ultra NYC in Manhattan. The New York City event will complement its current strategy of individual agency presentations through May. Joining LATV is its new subsidiary American Latino TV which nationally syndicates the programs American Latino TV and LatiNation.
With the February 2009 deadline for digital conversion fast approaching, LATV offers advertisers prime positioning in new over-the-air and basic cable households through its digital multicasting strategy. With agreements in over 30 markets, LATV delivers bilingual Hispanic youth in the key 18- 34-year-old demographic.
“LATV’s strategic partnerships with its affiliates allow the network to have a local identity in each market. Advertisers can tap into this on a national as well as at a local level, ensuring them a strong foothold in pivotal DMAs. In one short year, we are the leading network in the digital arena, delivering today’s assimilated Latino youth,” said Bill Jenkins, VP Sales, LATV. “Ours is a unique product, delivered in a revolutionary way with programming that combines a strong interactive component with ground-breaking shows and original content, advantages that separate us from the pack. We look forward to bringing our network’s creative solutions to the vibrant Hispanic advertising community in 2008 and 2009.”
American Latino TV produces, markets and distributes award-winning English-language original content focusing on U.S.-born Latinos. American Latino TV programming includes American Latino TV, LatiNation and the American Latino Presents quarterly, one-hour specials such as the American Latino TV Awards. American Latino TV is currently in its sixth season, with broadcast distribution in over 102 cities and 76 million homes representing almost 70 percent of all television homes and over 90 percent of U.S. Hispanic homes. LatiNation is in its fourth season with distribution in over 90 cities, representing over 85 percent of U.S. Hispanic homes.
About LATV:
Headquartered in Los Angeles, LATV is the nation’s first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns American Latino TV which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at www.latv.com/.For more information about LATV, please contact: Maite Saralegui maite_saralegui@yahoo.com 323.650.2236″
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Knowledge is Power and this page is just the start. Hispanics/Latinos are a growing diverse force in this country. Check out some of the 49,804 items found on this site below or dig into the Site Map
Best of the Rest
- July 3, 2009
- Rep. Luis Gutiérrez (D-Chicago) is taking some heat for accepting campaign contributions from payday lenders. That’s because he’s playing a leading role in efforts to regulate the loans. A statement from Gutiérrez to WBEZ this week says he’ll quit taking those donations.
- July 2, 2009
- Is there a lot of “cantinfleando” happening in Mexico? - Midterm elections
- July 1, 2009
- Honduran Rural Leader Rafael Alegria: “Some Battalions Are Refusing to Repress the Population”
- Honduras new government is censoring journalists
- Generals Who Led Honduras Military Coup Trained at the (infamous) School of the Americas
- Carlos Ponce To Play Hot Latin Yoga Teacher In New Vince Vaughn/Jon Favreau movie Couples Retreat - (but why the stereotype)
- June 30, 2009
- Rep. Linda Sanchez introduces baby on House Floor
- LatinWorks Only U.S. Hispanic Agency to Win Cannes Lion - Shop Takes Home Silver Film Award for Starburst Spot ‘Llama’
- A modified version of the Zumba fitness program created by Columbian trainer Beto Perez in the mid-1990s, Zumba Gold is a dance-focused exercise option for active older adults or de-conditioned exercisers of any age.
- June 29, 2009
- Ruling on firefighters doesn’t discredit Sotomayor
- Mexican Man Allegedly Tries To Sell Woman, 4 Kids To U.S. For $2,000 Each
- Maria Chapur Speaks: Argentine Woman Admits Sanford Relationship
- Latino Journalist Challenges Right Wing Evangelicals - Former Latino talk show host writes anti-Rapture books - Joe Ortiz
- Ontario Convention Center Caters to Quinceañera Celebrations
- Are Latino peloteros being singled out?
- The Resurrection of Producer Dennis Leoni - The best is yet to come
- 65% of whites, 51% of African-Americans and 44% of Hispanics searched for health information according to eMarketer
- The single biggest event that caused the real estate debacle was the nationwide increase in immigration raids by ICE Agents from the DHS - (interesting commentary)
- Dallas Concilio of Hispanic Service Organizations leader inspires clients with her story - Florencia Velasco Fortner
- Obama feeling strain over immigration reform - White House summit to show support may buy him a little time
- Puerto Rico’s latest media venture, The Daily Sun, is a nonprofit employee cooperative whose editor says it could be an answer to failing newspapers.
- Hispanics May Get Lower Quality Bypass Surgeons - Massachusetts Hispanics nearly three times more likely to have CABG surgeon in bottom decile
- About 5,500 churches affiliated with the Baptist General Convention of Texas are being invited to partner with the denomination to offer online GED programs for free
- June 28, 2009
- NALAC Fund for the Arts Announces Fifth Funding Cycle - National Latino Arts Grant Is Open to Artists and Organizations
- Arizona State Sen. Russell Pearce has taken the lead in a new round of anti-immigration reforms that could have long-lasting effects - One would require school districts to collect data on any student who can’t prove legal residency. Another would require state and local officials to enforce federal immigration laws, thus making sanctuary laws illegal.
- Honduran President Manuel Zelaya says soldiers rousted him out of bed, beat his body guards and arrested him in his pajamas in what he criticized as “a coup” and “a kidnapping.”
- June 26, 2009
- The race to find Maria Belen Chapur pictures - Or did a TV station already provide the first look at S.C. Gov. Mark Sanford’s mistress?
- Next month, Melrose resident and Berklee College of Music percussion and ensemble professor Ricardo Monzón will bring his Orquesta Bacharengue to Mozart Park in Jamaica Plain, Boston, to kick off Berklee’s fifth-annual Tito Puente Latin Music Series.
- “The majority of the US Hispanic population is bilingual, and they decide where and when to speak English and Spanish,” says Ms. Phillips. “Marketers should execute campaigns and offerings in both languages,” explains Ms. Phillips. “The efforts will not go unnoticed, as English-dominant speakers will still see and appreciate messages targeted to them in Spanish, and Spanish-dominant speakers will know the advertiser is serious about addressing them.”
- 10 Things You Should Know About U.S. Hispanics - (mostly internet related)
- Looking at Hispanic Behavior Online - Interview with Dr. Felipe Korzenny - Director of the Center for Hispanic Marketing Communication, Florida State University
- Watch US Census video: Portrait of America - Latino/Hispanic (en Español y English)
- Activist Nativo Lopez released, faces voter fraud charges - The former school board member faces felony charges for allegedly voting in L.A. while living here.
- Listen to Nelly Furtado’s “Manos Al Aire” the full song - (who knows how long it will be up)
- June 25, 2009
- D.C. Metro Crashes Hate Into A Family
- Latinos and Twitter
- It’s a win for Sheriff Joe Arpaio. The County Board of Supervisors has voted to give County Attorney Andrew Thomas $1.4 million to enforce employer sanctions laws — and part of that money will go to Sheriff Joe Arpaio to help combat illegal immigration.
- Museo Alameda’s exhibit explores influence of Latinos on American music
- Journalists reporting, and surviving, in Ciudad Juarez, Mexico
- DHS needs to explain restrictions against public and media access to immigration courts
Latest Essentials
- July 3, 2009
- Happy Ritchie Valens Day! - the 4th of July
- July 2, 2009
- New Latin Music Crosses Borders At Will - California is America’s main immigrant magnet. As people move to and from — and within — the state and the U.S., the music produced by this shifting population is changing. The stories of musicians living and working in Oakland and Los Angeles give a sense of how the future of Latin music might sound.
- July 1, 2009
- Feds begin immigration crackdown at 625 companies
- The Arizona House has defeated a bill that would have made it the only state in the nation to criminalize the presence of illegal immigrants by expanding its trespassing law.
- OAS: Honduras Must Restore President Manuel Zelaya In 3 Days Or Risk Suspension
- June 30, 2009
- Honduran Coup Turns Violent, Sanctions Imposed - Thousands of Hondurans are now in the streets to protest the coup d’etat in their country.
- Striking a nerve on racism - The time has come to fight hate speech against Latinos as we have against blacks.
- Bank of America is accused of exploiting Latino immigrant customers - Ex-employees, backed by SEIU, say working-class and immigrant clients are urged to sign up for multiple services that carry high interest rates and fees. BofA denies any wrongdoing.
- June 29, 2009
- Honduras coup is a blow to democracy
- Hall of Fame exhibit ‘Viva Baseball’ focuses on Hispanics in baseball - Sports writers no longer fixate on the temperament or accent of Hispanic players. But other, newer stereotypes are taking hold.
- Obama Threaded the Moral Needle of Latino Evangelicals in ‘08
- Latino Democrats in the House and Senate officially endorsed Judge Sonia Sotomayor on Friday saying the appellate court judge and former prosecutor should be confirmed to sit as the first Hispanic on the U.S. Supreme Court.
- June 26, 2009
- The number of Hispanics in Nevada who filed jobless claims from May 2006 to May 2009 jumped 662.3%, from 2,389 to 18,211 - Construction slowdown
- Video: President Obama vowed on Thursday to immediately begin negotiations to craft comprehensive immigration reform , with the goal of passing legislation in Congress later this year or early next year.
- Perez Hilton’s Despicable Michael Jackson Coverage Creates Backlash
- June 25, 2009
- Voto Latino interview with Robert Cantu (warning: mid video has violent footage) - Noosing victim in Ohio
- Healthcare in Immigration Nation - interesting connection for Healthcare and Immigration Reform
- Congresswoman Loretta Sanchez not running for governor of California
- Veteran Latino-rights advocate charged with voter fraud - Nativo V. Lopez
- Immigrant Treatment in Phoenix Reminiscent of Slavery - By Rev. Al Sharpton
- What is Next for MySpace Spanish Language Versions in the U.S. and Latin America?
- The Who, What, When, Where, Why and How of Today’s White House Meeting on Immigration Reform
- Hispanics make up majorities at 7 Cleveland public schools, prompting call for special help
- MetroPCS is First North American Carrier to Offer Unlimited International Calling for $5 per Month - including Mexico and South America
- June 24, 2009
- Latino Teens Happier, Healthier If Families Embrace Biculturalism: Report
- Vikki Carr celebrates 50 years of music in San Jacinto
- IMMIGRANT YOUTH AND SUPPORTERS URGE CONGRESS TO APPROVE “DREAM ACT” AND REMOVE BARRIERS TO COLLEGE
- Ten who are making a big difference for us all – Chicago Latino List 2009
- Brig. Gen. Angie Salinas credits hard work for achieving the honor of being the Marines’ first Latina general
- Obama’s immigration straddle - If he wants Americans to consider a “path to citizenship” for illegal aliens, he’ll have to lead on “enforcement first.”
- Republicans drop niceties, go on attack on Sotomayor
- Live 2009 convention coverage - National Association of Hispanic Journalists (NAHJ) in Puerto Rico or follow on twitter #nahj09
- The U.S.-Mexico Border Health Commission has announced that obesity and diabetes are its top priorities for 2009-2010. - Approximately 1.5 million adults in the border region are overweight or obese and another 1.2 million have been diagnosed with Type 2 diabetes
- “Even under the low immigration assumptions, minorities will fuel 73 percent of household growth in 2010-20, with Hispanics leading the way at 36 percent,” researchers found.
- Why Understanding The Second-Generation Hispanic Is Key To ‘Multicultural Intelligence’
- Top 100 Most Common Last Names On Facebook -(7th Rodriguez 328,984) (8th Garcia 311,477) (9th Gonzalez 277,987) (10th Lopez 269,896) (11th Martinez 260,526) (13th Perez 239,264) = 1,688,134
- June 23, 2009
- Under Misspelled Banner, Buchanan And White Nationalist Brimelow Argue For English-Only Initiatives - (funny)
- Quartet of Latina professors at Cal State San Bernardino file grievance - Maria Balderrama, Nena Torrez, Barbara Flores & Lynne Diaz-Rico
- Mexican Cartels Lure American Teens as Killers
- Top Obama Administration Officials to Engage Latino Leaders on Critical Policy Issues in Los Angeles This Week - NALEO Conference June 25-27
