LATV and American Latino TV New York City Upfront Set for May 1

LATV Networks, the nation’s first bilingual music/entertainment network distributed via digital multicast, announced today that it will be holding its first upfront on May 1, 2008 at Ultra NYC in Manhattan. The New York City event will complement its current strategy of individual agency presentations through May. Joining LATV is its new subsidiary American Latino TV which nationally syndicates the programs American Latino TV and LatiNation.
With the February 2009 deadline for digital conversion fast approaching, LATV offers advertisers prime positioning in new over-the-air and basic cable households through its digital multicasting strategy. With agreements in over 30 markets, LATV delivers bilingual Hispanic youth in the key 18- 34-year-old demographic.
“LATV’s strategic partnerships with its affiliates allow the network to have a local identity in each market. Advertisers can tap into this on a national as well as at a local level, ensuring them a strong foothold in pivotal DMAs. In one short year, we are the leading network in the digital arena, delivering today’s assimilated Latino youth,” said Bill Jenkins, VP Sales, LATV. “Ours is a unique product, delivered in a revolutionary way with programming that combines a strong interactive component with ground-breaking shows and original content, advantages that separate us from the pack. We look forward to bringing our network’s creative solutions to the vibrant Hispanic advertising community in 2008 and 2009.”
American Latino TV produces, markets and distributes award-winning English-language original content focusing on U.S.-born Latinos. American Latino TV programming includes American Latino TV, LatiNation and the American Latino Presents quarterly, one-hour specials such as the American Latino TV Awards. American Latino TV is currently in its sixth season, with broadcast distribution in over 102 cities and 76 million homes representing almost 70 percent of all television homes and over 90 percent of U.S. Hispanic homes. LatiNation is in its fourth season with distribution in over 90 cities, representing over 85 percent of U.S. Hispanic homes.
About LATV:
Headquartered in Los Angeles, LATV is the nation’s first bilingual entertainment/music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV’s programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns American Latino TV which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at www.latv.com/.

For more information about LATV, please contact: Maite Saralegui maite_saralegui@yahoo.com 323.650.2236″

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