Univision, Nielsen Unveil Research Tool - For the coming upfront, Univision will use only fusion data from the Los Angeles market

Univision Communications today unveiled a new research tool, developed in conjunction with Nielsen, that it plans to use in this year’s upfront to sell sponsors on the benefits of advertising on its Hispanic broadcast network, Univision.

Called the Nielsen Homescan Fusion Project, data from the new service, which will be made available to all clients, is particularly beneficial in showing how spending ad dollars on Hispanic TV can improve an advertiser’s return on investment.”*

*From: http://www.adweek.com
Traducido: usando Google o Altavista/Babel Fish

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