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Shaken, and then stirred – the Absolut saga
Tagged: advertising campaign, cocktail, Mexico, recipe
The latest skirmish in the never-ending culture war between Mexico and the United States was “Absolut” nonsense. In fact, the flap was part controversy and part cocktail.
Here’s the recipe for conflict: Take two parts immigration politics, a shot of U.S. history laced with Manifest Destiny, a splash of guilty conscience and add a twist of old-fashioned paranoia. Then shake it all up with a spirited advertising campaign aimed at selling vodka. Serve over ice.”*
*From: www.sfgate.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business News, Commentary, Marketing & Advertising, Tomás' Picks
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