Shaken, and then stirred - the Absolut saga

Posted on: April 9th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Tomás' Picks ] [ Commentary ] [ Blogante Business ]
Tags: , , ,
Knowledge is Power!

“The latest skirmish in the never-ending culture war between Mexico and the United States was “Absolut” nonsense. In fact, the flap was part controversy and part cocktail.

Here’s the recipe for conflict: Take two parts immigration politics, a shot of U.S. history laced with Manifest Destiny, a splash of guilty conscience and add a twist of old-fashioned paranoia. Then shake it all up with a spirited advertising campaign aimed at selling vodka. Serve over ice.”*

*From: http://www.sfgate.com
Traducido: usando Google o Altavista/Babel Fish

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