The Latino market continues to be an attractive one for the mobile industry, with figures like “3.1 percent of the general population used their mobile devices to watch videos, 6.7 percent of Latinos did and 26.8 percent of Hispanics sent a photo or video with their phones vs. 15.3 percent of the general population” getting execs salivating. This is from an Adweek article quoting a 2007 M:Metrics survey (which resembles one that was released in May). There’s an effort in the article to make the high use of mobiles by US Hispanics seem a new and surprising thing, but everyone following the mobile industry has known about it for at least several years.”*
*From: www.washingtonpost.com
Traducido: usando Google o Altavista/Babel Fish
Posted on:
April 9th, 2008
Curation from
Tomás
Filed Under:
1. Hispanic News,
Business,
Business News
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