Posted on: April 8th, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: demographics, population
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To a marketer, U.S. Hispanics aren’t just attractive because they are, as a population, expanding. The segment is also ahead of the curve on mobile computing. According to a 2007 survey by M:Metrics, Seattle, U.S. Hispanics are much more likely to use their mobile phones to do things beyond normal voice calls. While 3.1 percent of the general population used their mobile devices to watch videos, 6.7 percent of Latinos did and 26.8 percent of Hispanics sent a photo or video with their phones vs. 15.3 percent of the general population.
Part of this boils down to demographics: 51.5 percent of U.S. Hispanics with phones are between 18 and 34 years old while 31 percent of the general “mobile” population falls within that range.”*
*From: http://www.adweek.com
Traducido: usando Google o Altavista/Babel Fish
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