Posted on: April 8th, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Blogante Business ]
Tags: demographics, population
Latest Blogante Business Essentials –»
- Jack Morton Promotes Luis Montero to Director of LA Office # Direct Link # Permalink w/ Excerpt
- Miss Universe Crowns Telemundo Sunday Time Slot Winner # Direct Link # Permalink w/ Excerpt
- Fox Sports en Español’s Ad Inventory for Live MLB All-Star Game Broadcast ‘Nearly Sold Out’ # Direct Link # Permalink w/ Excerpt
- Green collar jobs in Puerto Rico: A well kept secret or are people simply misinformed # Direct Link # Permalink w/ Excerpt
- Sorpresa! Appoints Industry Veteran to Head West Coast Advertising Sales Effort - Jon C. Dubin # Direct Link # Permalink w/ Excerpt
- Did You Know? The Hispanic teen market has become significant, projected to approach 3 million subscribers by 2012. # Direct Link # Permalink w/ Excerpt
- Welcome Sam Diaz - new senior editor of Between the Lines at ZDNet.com # Direct Link # Permalink w/ Excerpt
- Microsoft launches MSN Mobile Latino for US Hispanics # Direct Link # Permalink w/ Excerpt
- Spanish-Language Cable Nets Rev Ad Sales Gains # Direct Link # Permalink w/ Excerpt
- Hispanic Multimedia Firm Voy On The Block # Direct Link # Permalink w/ Excerpt
- More Business News
To a marketer, U.S. Hispanics aren’t just attractive because they are, as a population, expanding. The segment is also ahead of the curve on mobile computing. According to a 2007 survey by M:Metrics, Seattle, U.S. Hispanics are much more likely to use their mobile phones to do things beyond normal voice calls. While 3.1 percent of the general population used their mobile devices to watch videos, 6.7 percent of Latinos did and 26.8 percent of Hispanics sent a photo or video with their phones vs. 15.3 percent of the general population.
Part of this boils down to demographics: 51.5 percent of U.S. Hispanics with phones are between 18 and 34 years old while 31 percent of the general “mobile” population falls within that range.”*
*From: http://www.adweek.com
Traducido: usando Google o Altavista/Babel Fish
Stumble it! |
|
Other posts that may interest you
Hispanic mobile media and advertising market heats up
Marketers Eye Atlanta's Growing Hispanic Community
Hispanic Internet User Growth Dramatically Outpaces General Market
Marketers De-silo Hispanic Media
Post Hispanic Upfronts, DVR Ratings Will Wait
US Hispanic High Users Of Mobile, But Which Hispanics And How Are They Using It?
