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ImpreMedia Powers New MySpace Latino Sports Community

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“, the No.1 Hispanic news and information company in the United States in online and print, today announced that it will be the primary content provider for the new MySpace Latino Community, “TodoFútbol.” The TodoFútbol community will feature up-to-the-minute information on the favorite U.S. and Latin American teams and analysis from famous experts on Latin championships and the most important games of the week. Through this strategic media partnership, will be able to tap into the existing base of more than nine million Hispanic users on MySpace and more than one million registrants on the MySpace Latino beta site, according to MySpace. content will link directly to and its publications’ websites.

“We have chosen to partner with because they have one of the brightest networks of reporters and talent covering the sports community and have proven to deliver the most original content that truly reflects the Latino perspective. This partnership represents a tremendous opportunity for the Hispanic audience to access ’s digital publications, the fastest growing digital marketplace exclusively for the Hispanic community,” said Victor Kong, vice president and managing director of MySpace Latino. “We handpicked our content providers based on their reputation and engagement within the Hispanic community and feel that ’s original content and brand power is a great match for our new platform.”

With proven success in online and print media and owning such leading newspapers as La Opinión, continues to bolster its commitment to being the premier Hispanic news and information company and to reaching the fast growing Hispanic youth segment by partnering with the world’s most popular social network. In addition to , owns 24 print and online publications including El Diario La Prensa, Hoy Nueva York, , Vista and La Vibra, making the company the nation’s largest Hispanic publisher with its publications reaching 17 markets representing 66% of the U.S. Hispanic . More than 40% of U.S. Hispanic adults use an product each month.

“We are thrilled to be a part of the new MySpace Latino Community which is dedicated to serving this highly important audience with customized Latino content and programming,” said Arturo Duran, CEO of Digital. “As endeavors to celebrate the Latino culture and continues to be culturally relevant for the U.S. Hispanic community, the opportunity to be a part of this groundbreaking digital environment from launch is significant as services expand and tailor their offerings to reach the dynamic and growing U.S. Hispanic market.”

Along with their current news, will be contributing original commentary and insights. The TodoFútbol MySpace Latino Community (latino.myspace.com/todofutbol) will provide real-time sports and headlines, offer features that go behind the news, and feature expert analysis by some of the Hispanic world’s leading pundits in a segment aptly named “Por el Experto.”

The media partnership with will kick start the TodoFútbol community, offering users of MySpace Latino editorial information on U.S. and ’s most prominent leagues, as well as cross media promotions. will continue to provide content to the TodoFútbol Sports Community when the MySpace Latino Community is officially launched.

previously worked with MySpace as the official communicator for the ongoing series of Presidential Dialogue events hosted by MySpace and MTV, the leading global youth brand. ’s youth-oriented, Hispanic entertainment magazine and website, LaVibra.com, streamed the live, candid conversations between each leading presidential candidate and America’s Spanish-speaking youth.

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*From: http://www.businesswire.com
Traducido: usando Google o Altavista/Babel Fish

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