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I Created an Absolut Ruckus – Laura Martinez’s story (my condolences Laura)
Tagged: hospital, latina, Laura Martinez, Mexico, mexico city
On March 31, I inadvertently started a marketing scandal that culminated with an April 4 public apology by the corporate communications department of V&S Absolut Spirits, the makers of Absolut Vodka.
The story behind such brouhaha began on Sunday, March 16, when, sitting by my mother’s sick bed in a Mexico City hospital, I started browsing Quién, the Grupo Expansión-owned ultimate source for celebrity and socialite gossip. Buried in a sea of uninteresting pictures and pseudo-articles, I found the following Absolut Vodka ad from the series “In an Absolut World.”
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*From: adage.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Tomás' Picks
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