I Created an Absolut Ruckus - Laura Martinez’s story (my condolences Laura)

On March 31, I inadvertently started a marketing scandal that culminated with an April 4 public apology by the corporate communications department of V&S Absolut Spirits, the makers of Absolut Vodka.

The story behind such brouhaha began on Sunday, March 16, when, sitting by my mother’s sick bed in a Mexico City hospital, I started browsing Quién, the Grupo Expansión-owned ultimate source for celebrity and socialite gossip. Buried in a sea of uninteresting pictures and pseudo-articles, I found the following Absolut Vodka ad from the series “In an Absolut World.”
“*

*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish

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