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Posted on: April 7th, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Marketing ] [ Media ] [ Blogante Business ]
Tags: Mega TV, Spanish-language, Telemundo, Univision, V-me
This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there’s market leader Univision, roaring into the upfront to lure marketers in a shaky economy with the confident theme “Univision equals your growth engine.”
“We’re going to build on that theme of the strong connection we have with our consumers,” said David Lawenda, president-ad sales at Univision Communications. “*
*From: http://adage.com
Traducido: usando Google o Altavista/Babel Fish
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