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What Shaky Economy? Hispanic Networks Bet Ad Growth Will Continue – Advertising Age – Hispanic Marketing

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“This year there will be new faces in the Hispanic TV upfront, including young channels and , and a few absentees, such as No. 2 network . Then there’s market leader , roaring into the upfront to lure marketers in a shaky economy with the confident theme “ equals your growth engine.”

“We’re going to build on that theme of the strong connection we have with our consumers,” said David Lawenda, president-ad sales at Communications. “*

*From: http://adage.com
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