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What Shaky Economy? Hispanic Networks Bet Ad Growth Will Continue – Advertising Age – Hispanic Marketing

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“This year there will be new faces in the Hispanic TV upfront, including young channels Mega TV and V-me, and a few absentees, such as No. 2 Spanish-language network Telemundo. Then there’s market leader Univision, roaring into the upfront to lure marketers in a shaky economy with the confident theme “Univision equals your growth engine.”

“We’re going to build on that theme of the strong connection we have with our consumers,” said David Lawenda, president-ad sales at Univision Communications. “*

*From: adage.com
Traducido: usando Google o Altavista/Babel Fish

Posted on: April 7th, 2008
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Media
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