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P&G Taps Oprah, Salma Hayek for Global Vaccination Push
Tagged: latina, Salma Hayek
Procter & Gamble Co. might just outdo Pontiac.
The General Motors brand got big buzz by giving away G6 cars to the entire audience of “The Oprah Winfrey Show.” But in what figures to be its largest public-relations-driven play in P&G history, Pampers is harnessing the star power of both Ms. Winfrey and Salma Hayek for a global giveaway that also benefits a cause. Today on “Oprah,” the pair endorses a linkup with UNICEF in which the brand will donate one tetanus shot to an expectant mom for every pack of specially marked diapers sold through August. “*
*From: adage.com
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Filed Under: 1. Hispanic News, Business, Business News
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