To Reach Hispanic Boomers, Advertisers Must Look Beyond Language

Hispanic Boomers (those born between 1946 and 1964) represent approximately 10% of the US Boomer segment - over 7 million consumers - but cannot be segmented by language alone, a Focalyst study concludes (pdf).

“Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst.”*

*From: http://www.marketingcharts.com
Traducido: usando Google o Altavista/Babel Fish

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