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Hispanics Are Better Influencers – Hispanic e-fluentials
Tagged: family
US online Hispanic influencers connect with friends and family in greater numbers than general online influencers, whether online or off, according to a Burson-Marsteller study conducted by MSI International.
Influencers, as defined by eMarketer, are opinion leaders whose advice is sought, trusted and acted upon by other consumers.
The study found that general online influencers, dubbed “e-fluentials,” spend an average of 25 hours per week connecting with others online. Hispanic e-fluentials, on the other hand, averaged 30 hours per week.”*
*From: www.emarketer.com
Traducido: usando Google o Altavista/Babel Fish
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Filed Under: 1. Hispanic News, Business News, Marketing & Advertising, Technology
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