English speaking Hispanics represent 2/3 of Hispanic Boomers

Marketers and advertisers have recognized the importance of Hispanic consumers for some time but have segmented within the Hispanic community primarily on the basis of language — creating Spanish language ads and communication for the unacculturated, Spanish-speaking population while relying on their mainstream communication to reach more-acculturated, English- speaking Hispanics. Recently, however, marketers have started to realize that messages aimed at the general market may not resonate with more-acculturated Hispanics. “*

*From: http://hispanicad.com
Traducido: usando Google o Altavista/Babel Fish

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