Marketers and advertisers have recognized the importance of Hispanic consumers for some time but have segmented within the Hispanic community primarily on the basis of language — creating Spanish language ads and communication for the unacculturated, Spanish-speaking population while relying on their mainstream communication to reach more-acculturated, English- speaking Hispanics. Recently, however, marketers have started to realize that messages aimed at the general market may not resonate with more-acculturated Hispanics. “*
*From: hispanicad.com
Traducido: usando Google o Altavista/Babel Fish
Posted on:
April 7th, 2008
Curation from
Tomás
Filed Under:
1. Hispanic News,
Business News,
Marketing & Advertising
Comments
Leave a Reply
