Siempre Mujer and Telemundo’s Al Rojo Vivo Launch National ‘Friend of the Planet’ Contest

Siempre Mujer magazine and Telemundo’s Al Rojo Vivo launch a national, month-long contest today to coincide with the magazine’s April/May Green Issue and Telemundo’s Green Week. Consumers can enter online or via mail by answering the question “How are you a Friend of the Planet?” The contest runs through April 30th, 2008 and consumers can visit www.siempremujer.com for more details.

One person will win energy efficient GE appliances, green beauty products featured in the April/May issue of Siempre Mujer, and a one-year subscription to the magazine, for a total prize-package valued at up to $5,000. The winner will also be visited by Telemundo’s Al Rojo Vivo’s on-air personality Vanessa Hauc and Siempre Mujer’s Editor-in-Chief Johanna Buchholtz-Torres and appear in a future TV segment and magazine issue.

“This is the second year of our signature Green Issue, in which we share easy, innovative and family-friendly ways that our readers can help protect the environment,” commented Buchholtz-Torres. “And now, we can’t wait to turn to the tables and hear from readers about their best green tips! We are so excited to be partnering with Telemundo in such an important way.”

“We are happy to be part of this change in conscience that is taking place at a global level,” said Hauc. “Telemundo and Al Rojo Vivo have led this initiative, relaying the important message to Hispanics and we love to see how different media and sectors have joined this fight for the planet.”

Siempre Mujer promotes the Friend of the Planet contest in the April/May issue, on newsstands today, featuring Telemundo star Candela Ferro on the cover, and online. Al Rojo Vivo will also promote the contest on air through its weekly green-themed “Alerta Verde” segments and through an e-blast to its national database.

Other green stories featured in the magazine include:

CANDELA FERRO - Page 38
These days, everyone talks about going green but Candela Ferro has been living green for years. Here, she invites us into her environmentally-conscious world and shows us how she does it - from recycling, to driving with the windows down, to going to the beach every morning. She says: “It’s amazing when you start taking care of your surroundings and the green routine becomes a part of your life. You feel happy and productive.”

HOW YOUR FAMILY CAN GO GREEN - Page 24
Siempre Mujer shares simple green steps and strategies designed for today’s busy and bustling families. We’ll take you from the ideal to the practical. For example: Ideally, you’d install light sensors throughout your house so that lights automatically turn off when people leave the room. In a practical world, why not assign “Light Monitor” as a household chore and “charge” 25 cents every time someone leaves them on? The money accumulated can go toward your new batch of energy efficient bulbs.

NATURAL CLEANING - Page 82
If your cupboard contains baking soda, vinegar and soap, you have all you need for safe and effective household cleaning. Siempre Mujer shows you how to mix these three products in order to best scrub the oven, clean wood floors, and deodorize toilet bowls. Cleaning has never felt this natural!”*

*From: http://www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

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