¡Bienvenidos! Best practices for using welcome calls in your Hispanic customer service strategy - Hispanic MPR

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Posted on: April 2nd, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Blogante Business ]

“Many companies have adopted strategies to welcome their newly acquired customers. These contacts most often take place in the form of letters or packets mailed to the customer via the postal service, an e-mail, a pre-recorded outbound broadcast message and/or a live outbound telephone call from a customer service representative. The type of industry, purpose of the initial contact and cost to deliver the message drives the strategy and the tools utilized in a welcome contact. We have seen that many companies underestimate the benefit of welcome calls, especially to their US Hispanic customers.”*

*From: http://www.hispanicmpr.com
Traducido: usando Google o Altavista/Babel Fish

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