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New Univision Takes Shape – Joining Univision last fall, Lawenda tapped Lisa McCarthy and Peter Lazarus to oversee cross-platform and TV network sales
Tagged: radio, Univision
As this year’s upfront marketplace approaches, Univision, the once rigidly siloed Hispanic broadcast and radio company, has been restructured to resemble its counterparts in the English-language media — many of which it is out-rating on certain nights in prime time among key younger demos.
“It’s a new Univision,” said David Lawenda, president of ad sales for Univision Communications. “In the past, a client had to have at least four conversations if they wanted to advertise across our properties. Now they can have just one. We are much more flexible, collaborative and solution oriented.”"*
*From: www.adweek.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Media
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