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Univision Opens Up – New sales chief restructures ad sales with new talent and consumer-centric upfront mission
Tagged: radio, Univision
A s this year’s upfront marketplace ap-proaches, Univision, the once rigidly siloed Hispanic broadcast and radio company, has been restructured to resemble its counterparts in the English-language media—many of whom it is out-rating on certain nights in prime time among key younger demos.
“It’s a new Univision,” said David Lawenda, president of ad sales for Univision Communications. “In the past, a client had to have at least four conversations if they wanted to advertise across our properties. Now they can have just one. We are much more flexible, collaborative and solution-oriented.”"*
*From: www.mediaweek.com
Traducido: usando Google o Altavista/Babel Fish
Curation from Tomás
Filed Under: 1. Hispanic News, Business, Business News, Marketing & Advertising, Media
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