Univision Opens Up - New sales chief restructures ad sales with new talent and consumer-centric upfront mission

A s this year’s upfront marketplace ap-proaches, Univision, the once rigidly siloed Hispanic broadcast and radio company, has been restructured to resemble its counterparts in the English-language media—many of whom it is out-rating on certain nights in prime time among key younger demos.

“It’s a new Univision,” said David Lawenda, president of ad sales for Univision Communications. “In the past, a client had to have at least four conversations if they wanted to advertise across our properties. Now they can have just one. We are much more flexible, collaborative and solution-oriented.”"*

*From: http://www.mediaweek.com
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