Sí TV Freshens Look - Network Revamps Logo, On-Air IDs

The revamping, which includes tweaks to the network’s logo as well as new, edgy animated on-air IDs, incorporates pop art and iconography drawn from the many Latino cultures that Sí TV serves, according to network officials. For example, one of the IDs features a bejeweled skull, which is a symbol of good luck in Mexican culture, said CEO Michael Schwimmer.

“Our graphics package had been there for about four years, and it had been very innovative at the time that we launched it, but it was time to move on and freshen it up,” he said.”*

*From: http://www.multichannel.com
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