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Verizon Wireless :: MTV Tr3s Comes Exclusively to V CAST Mobile TV from Verizon Wireless

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“ Wireless, the builder and owner of the nation’s most reliable wireless voice and data network, and MTV today announced MTV’s channel, , will be available tomorrow on V CAST TV. This new channel is exclusively available on through Wireless’ V CAST TV service and includes popular programs such as Sucker Free Latino, Karlifornia, Quiero Mis Quinces, Pimpeando, and Rock Dinner.

Ryan Hughes, vice president of digital media programming for , said, “As we talked about relevant channels to bring to our V CAST TV customers, was a perfect fit because of its popularity among bicultural U.S. Latinos. Since the launch of our V CAST TV service, we’ve provided new and relevant programs — whether it is live coverage of college bowl games or Dora the Explorer. Our innovative services, coupled with the nation’s most reliable network, are key reasons why Wireless remains the leader of the wireless industry.”

“V CAST TV is the perfect partner to help our audience of young Latinos connect to their favorite broadcast-quality shows while on-the-go,” said , senior vice president and general manager of . “The programming to be offered on V CAST TV is not a replica of our linear channel but rather has been customized for users which allow us to connect with our audience in a whole new way.”

According to Forrester Research’s “Hispanics Connect To Data” (2007) and the Marketing Association’s “MMA Attitude & Usage Study” (Nov. 2006), Hispanics use phones more than other demographic groups. The two studies also report that Latino phone users spend more on services and take advantage of more features, such as videos and ringtones, than their non-Latino counterparts.

will introduce viewers to its programming on V CAST TV in a 30-minute special hosted by VJ Karli Henriquez. Wireless’ V CAST TV will also be heavily promoted on mtvtr3s.com, and on a 40-foot electronic billboard in New York’s Times Square.

joins V CAST TV channels from MTV Networks including MTV, COMEDY CENTRAL and Nickelodeon. MTV Networks also offers a variety of channels on Wireless’ V CAST Video service, including video-on-demand from MTV, Nickelodeon, COMEDY CENTRAL, VH1, CMT, Logo, Spike, , and Atom Films.

V CAST TV also features full-length shows and other programming 24 hours a day from well-known entertainment brands including CBS , ESPN TV, FOX , NBC 2GO and NBC News2GO. Monthly access packages begin at $13 per month. Four V CAST TV-enabled phones are currently available: the Voyager(TM) by LG, the LG VX9400, the MOTORIZR(TM) Z6tv, and the Samsung SCH-u620.

V CAST TV from Wireless is powered on the FLO TV(TM) service from MediaFLO USA Inc., a wholly owned subsidiary of Qualcomm Incorporated. Because MediaFLO USA operates a dedicated multicast network that delivers programming in a linear format, Wireless can offer customers the latest in entertainment without impacting its award-winning voice and data services.”*

*From: http://sev.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

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