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Posted on: March 28th, 2008
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Hispanic Boomers (born between 1946 and 1964) represent about 10 percent of the US Boomer segment — over 7 million consumers — but cannot be segmented by language alone, a Focalyst study concludes (pdf), MarketingCharts reports.
“Marketers need to look beyond language and understand the demographic, attitudinal and behavioral differences within the Hispanic Boomer market in order to reach this target,” said Jack Lett, executive director of Focalyst.”*
*From: http://www.marketingvox.com
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