PRSA Hosts April 3 Teleseminar on Targeting Hispanic Media

By 2011, nearly one person out of every six living in the United States will be of Hispanic origin and will account for 9.5 percent of all U.S. buying power, up from only 5 percent in 1990. In sheer dollar power, Hispanics’ economic clout will rise to almost $1.2 trillion in 2011, according to the Selig Center for Economic Growth. One of the best ways to reach this influential community is through the Hispanic/Spanish-language media. Engaging these channels requires a very targeted media strategy and a keen understanding of how these media — and their audiences — work.

The Public Relations Society of America (PRSA) will host a national teleseminar Thursday, April 3 from 3-4pm EDT, titled “Targeting Hispanic Media — It’s not one size fits all!” Join an influential panel of Hispanic broadcast journalists for an informative session where you will learn:

– Tips to help you ensure the best chance of message pickup by Hispanic media outlets
– The types of stories that Hispanic media cover
– The best time to issue a news release; press release do’s and don’ts; ways to pitch specific types of media; and if including a Spanish version of your release is important
– Why pitching to Hispanic/Spanish-language media is not the same as pitching to traditional English-language media

Moderated by Manny Ruiz, president of Multicultural Markets & Hispanic PR Wire for PR Newswire, the panel will feature Hugo Balta, News Director, WNJU/Telemundo 47; Jesus Salas, Senior Program Director, Latin Music Channels, XM Satellite Radio; and Chu Diaz, Information Coordinator, SBS Miami Radio Group.

Access rates per teleconference call-in site are:

– PRSA Member $150 / Non-Member $250
– Multicultural Communications Section Member $85

To register for the teleseminar, click here: www.prsa.org/PDseminars/DisplayEvent.cfm?semID=333

HOW YOU CAN JOIN THE CALL

Only one registration per site is required. Registration deadline for the live teleseminar is 24 hours prior to the call. Your registration for either the live teleseminar or Play-Back entitles you to one telephone connection. Invite as many people as you wish to listen to the teleseminar or Play-Back on your speakerphone. You must register and receive a confirmation in order to join the call. Please be advised: The registrant only will receive an e-mail confirmation that gives instructions for joining the call. If you do not receive your confirmation within 5 days, please call 800-350-0111. Register online or fax your completed form to 212-460-5460, or mail to PRSA Registration, 411 Lafayette Street, Suite 201, New York, NY 10003.

APR Accreditation Maintenance Credits Approved: 1.0

Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit www.prsa.org/PD/apr/index.html.
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*From: www.hispanicprwire.com
Traducido: usando Google o Altavista/Babel Fish

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