State Farm Shows Latinos at Life’s Intersections

State Farm has embarked on an integrated multiplatform campaign aimed at connecting with U.S. Hispanics at every intersection in life via TV, radio, digital, print and experiential programs devised to increase the insurer’s profile in the marketplace.

The first of five TV spots in the “Aqui estoy” (”I am there”) campaign have started to air on Hispanic TV. Ads tell culturally iconic human interest stories, reflecting the situations that consumers often encounter during life’s various stages, such as going out on your own, affording ballet lessons for a budding ballerina, daring to dream and going after a big record deal.”*

*From: http://www.adweek.com
Traducido: usando Google o Altavista/Babel Fish

Stumble it! | |

Other posts that may interest you

State Farm(R) Becomes Univision Network's New Saturday Night Primetime Sponsor on 'Sabado Gigante'

State Farm brings advertainment to the Latino masses

State Farm Insurance Strengthens Ties to New York’s Hispanic Community In 2007

State Farm Sponsors Hispanic Voting Drive

Call to Latinos/as Interested in Farming in Minnesota

Study: Inadequate Housing Puts Hispanic Farm Workers at Risk

State Farm Companies Foundation Increases Support, Furthers Commitment to Hispanic Scholarship Fund

Latina Lista: New Health Report Shows Latinos on Path to Self-Destruction if Healthcare Issues Don't Improve

Latina Lista: New Research Shows Latinos Prove No Threat to National Identity

Something Stinks in Iowa: Hog Farms - (you know who ends up doing the processing, take a guess)