Posted on: March 26th, 2008
Filed Under: [ Business ] [ Hispanic News ] [ Media ] [ Press Releases ] [ Blogante Business ]
Tags: latin america, Mexico, newspaper, population, radio
Marketwire, a full-service newswire and communications workflow solutions provider, today announces an expanded news distribution circuit targeting the 160 million Hispanics living in the United States, Canada, Mexico and Puerto Rico. At its core is NoticiasFinancieras, Latin America’s largest, most prominent news distribution and syndication system, and now a Marketwire company gained from its recent acquisition of International Media Services (IMS) Companies in January 2008. News distribution partners EFE, Associated Press, Notimex and Agencia El Universal are also part of this expanded distribution circuit.
“As Hispanic influence and buying power extend beyond traditional US metropolitan areas and states, we saw a need for an efficient, effective way to reach this powerful and influential population group,” said Hector Botero, vice president, emerging markets, Marketwire. “North America Hispanic newsline gives our clients an integrated and complete approach to reaching Hispanic audiences in the US and Canada as well as in Mexico and Puerto Rico, two regions with influential Hispanic media outlets boasting loyal followings of Hispanics living in the US and Canada.”
According to the US Census Bureau, the Hispanic population in the US alone, now at almost 44.5 million, is estimated to increase by more than 1.7 million each year, and the group’s collective purchasing power of $700 billion is expected to reach $1.2 trillion by 2012 — triple that of the overall US population.
Marketwire’s North America Hispanic newsline reaches more than 5,000 journalists and editors through the NoticiasFinancieras news syndicate, generating news for print publications exceeding 3 million daily, and readership, including web properties, exceeding 10 million. The newsline includes the following services:
– Distribution to thousands of leading Hispanic cable/satellite, TV and
radio stations, Hispanic newspapers and magazines, websites and Internet
portals in the US, Canada, Mexico and Puerto Rico that feature or cover
Hispanic news.– Direct feeds to major databases such as Factiva, Lexis-Nexis and
ProQuest.– Distribution through all the major wire services and Hispanic news
agencies such as AP, EFE, Notimex, Agencia El Universal, SFP, La Nacion,
and El Nuevo Dia.– Translation into Spanish, with guaranteed 24-hour turnaround.
– News Dashboard web clip report that provides complete details about a
press release’s online path after wire distribution.“Marketwire’s North America Hispanic newsline is an integral part of our emerging markets growth strategy. We continue to invest in the resources and technologies that give our clients more effective and efficient ways to reach their target audiences — whether minority populations in North America or those in developing, third-world countries,” said Thom Brodeur, senior vice president, global strategy and development, Marketwire.
On March 27 Marketwire introduces its North America Hispanic newsline to public relations professionals and journalists at an educational seminar presented by the Society of Professional Journalists titled “Tapping into a Multicultural America.” The luncheon program at CBS Studio Center in Studio City, California features a panel discussion on demographic trends, language and sourcing, and news delivery to ethnic audiences by noted diversity experts and journalists Roberto Suro, George White, Julian Do and Rolando Nichols.”*
*From: http://www.marketwire.com
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