Marketwire Launches North America Hispanic Newsline

Marketwire, a full-service newswire and communications workflow solutions provider, today announces an expanded news distribution circuit targeting the 160 million Hispanics living in the United States, Canada, Mexico and Puerto Rico. At its core is NoticiasFinancieras, Latin America’s largest, most prominent news distribution and syndication system, and now a Marketwire company gained from its recent acquisition of International Media Services (IMS) Companies in January 2008. News distribution partners EFE, Associated Press, Notimex and Agencia El Universal are also part of this expanded distribution circuit.

“As Hispanic influence and buying power extend beyond traditional US metropolitan areas and states, we saw a need for an efficient, effective way to reach this powerful and influential population group,” said Hector Botero, vice president, emerging markets, Marketwire. “North America Hispanic newsline gives our clients an integrated and complete approach to reaching Hispanic audiences in the US and Canada as well as in Mexico and Puerto Rico, two regions with influential Hispanic media outlets boasting loyal followings of Hispanics living in the US and Canada.”

According to the US Census Bureau, the Hispanic population in the US alone, now at almost 44.5 million, is estimated to increase by more than 1.7 million each year, and the group’s collective purchasing power of $700 billion is expected to reach $1.2 trillion by 2012 — triple that of the overall US population.

Marketwire’s North America Hispanic newsline reaches more than 5,000 journalists and editors through the NoticiasFinancieras news syndicate, generating news for print publications exceeding 3 million daily, and readership, including web properties, exceeding 10 million. The newsline includes the following services:

– Distribution to thousands of leading Hispanic cable/satellite, TV and
radio stations, Hispanic newspapers and magazines, websites and Internet
portals in the US, Canada, Mexico and Puerto Rico that feature or cover
Hispanic news.

– Direct feeds to major databases such as Factiva, Lexis-Nexis and
ProQuest.

– Distribution through all the major wire services and Hispanic news
agencies such as AP, EFE, Notimex, Agencia El Universal, SFP, La Nacion,
and El Nuevo Dia.

– Translation into Spanish, with guaranteed 24-hour turnaround.

– News Dashboard web clip report that provides complete details about a
press release’s online path after wire distribution.

“Marketwire’s North America Hispanic newsline is an integral part of our emerging markets growth strategy. We continue to invest in the resources and technologies that give our clients more effective and efficient ways to reach their target audiences — whether minority populations in North America or those in developing, third-world countries,” said Thom Brodeur, senior vice president, global strategy and development, Marketwire.

On March 27 Marketwire introduces its North America Hispanic newsline to public relations professionals and journalists at an educational seminar presented by the Society of Professional Journalists titled “Tapping into a Multicultural America.” The luncheon program at CBS Studio Center in Studio City, California features a panel discussion on demographic trends, language and sourcing, and news delivery to ethnic audiences by noted diversity experts and journalists Roberto Suro, George White, Julian Do and Rolando Nichols.”*

*From: http://www.marketwire.com
Traducido: usando Google o Altavista/Babel Fish

• Ricardo Salinas Breaks Ground for What Will Be the Most Modern Television Studio in Latin America – Mexico City
• Brazil replaces Mexico as China’s top market in Latin America and boosts its surplus as well.
• The mayor of a wealthy suburb (San Pedro Garza Garcia) of Monterrey said Monday that he has sent his family to the United States for their own safety as he pursues his campaign against extortion and kidnapping gangs.
• Expert: Juárez violence a ‘terrorist war’
• Mexican Mennonites Impacted by Drug Violence
• Mexican farmers reeling from worst drought in decades
• Mexico City’s famed dance-for-peso halls fading
• Americans Running South: Why We are Flocking to Mexico for Work
• On the mayor’s agenda: ‘Civilize’ Mexico City – Marcelo Ebrard
• Importance of Younger Generations for 19th century U.S. Hispanics
• Juárez violence: Drug-war brutality persists despite presence of military
• Mexican doctors pointed to parents as the reason Mexico leads the world in child obesity, a problem made worse in this country by the lack of sports training.
• LatAm Immigrants Are Changing Spain, Sociologist Says
• Mexico’s top domestic security official said Friday that sectors of the general public have cooperated with drug cartels in the violent border city of Ciudad Juarez, and the government is about to launch new social programs there to combat gangs.
• Susana Iglesias, writing from the streets – Mexico City native is winner of the first-ever Aura Estrada Prize, an international competition for young women writing literature in Spanish.
• La Voz and Al Dia, two of Kentucky’s Spanish-language newspapers, have reached an agreement to share advertising and distribution resources and some news content.
• Mexican authorities predict fewer Mexican immigrants will be back home for Christmas
• Mapping Out Mexico – Navigating your way through Mexico can be tricky business sometimes – MexicoMaps.com
• Radio Arte, a community, bilingual and youth-centered radio station owned by the National Museum of Mexican Art, is joining forces with Vocalo.org, founded by Chicago Public Radio, for a year-long collaboration.
• The current global crisis will cause the number of poor people in Latin America to rise by 9 million to 189 million this year, the U.N. Economic Commission for Latin America and the Caribbean said in a report presented on Thursday.