Hispanics Seen as Key Players in Expanding Diamondbacks Fan Base

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Posted on: March 26th, 2008
Filed Under: [ Hispanic News ] [ Marketing ] [ Sports ] [ Blogante Business ] [ Arizona ]

“The Arizona Diamondbacks entered the 2004 major league season as contenders but were quickly exposed as pretenders. Picked by some media outlets to win the National League West division, they instead lost 111 games, the most by a National League team in 39 years.

The picture was dark off the field as well — the franchise was bleeding money and attendance was declining. A rebuilding process began that season in the front office as well as on the field. Ken Kendrick replaced Jerry Colangelo, the team’s founder, as managing general partner, and Kendrick brought in a new front office team.”*

*From: http://knowledge.wpcarey.asu.edu
Traducido: usando Google o Altavista/Babel Fish

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