Chrome(R) Systems Launches Spanish Version of New Vehicle Data Product

Chrome Systems Inc., a subsidiary of DealerTrack Holdings, Inc. NASDAQ: TRAK and an industry leader in collecting, enhancing, and distributing best-in-class automotive data, today announced the availability of a Spanish version of its New Vehicle Data (NVD) for use in vehicle comparisons.

“The Hispanic population represents the nation’s largest minority group, and we are pleased to provide a solution to help our customers meet the growing demand for Spanish language automotive websites and portals,” said Peter Batten, General Manager of Chrome Systems. “Our new Spanish Language product makes it easy for web developers to create consumer-facing websites incorporating translated data descriptions, equipment and technical specifications, so users can make new vehicle comparisons entirely in Spanish.”

Data products are the backbone of Chrome’s product offerings, from the detailed and complete descriptive data for current new vehicles to VIN data, historical data, content, and interactive media. Chrome regularly tracks over 40 vehicle makes, and can provide as much or as little detail as users need. That could include only critical information such as engine size, type and fuel, or more esoteric details such as the number of cup holders and the full list of interior and exterior colors available, along with their ordering codes.

About Chrome (www.chrome.com)

Chrome provides vehicle content, software, technology and services to deliver complete enterprise solutions to all segments of the automotive retail industry. Chrome pioneered the technology behind electronic vehicle configuration with the introduction of PC Carbook(R), and since 1986 has collected, analyzed and enhanced “raw” automotive data from all manufacturers. Chrome Systems Inc. is a subsidiary of DealerTrack Data Services, Inc., a DealerTrack Holdings, Inc. company NASDAQ: TRAK.”*

*From: http://sev.prnewswire.com
Traducido: usando Google o Altavista/Babel Fish

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