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March 26th, 2008
Filed Under: Blogante Business, Hispanic News, Media, Press Releases, non-US news
Tagged: aztec, demographics, Guatemala, Guatemalan, Mexico, television, TV Azteca
Filed Under: Blogante Business, Hispanic News, Media, Press Releases, non-US news
Tagged: aztec, demographics, Guatemala, Guatemalan, Mexico, television, TV Azteca
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TV Azteca, S.A. de C.V. BMV: TVAZTCA, one of the two largest producers of Spanish- language television programming in the world, announced today that it signed a strategic alliance with Latitud TV, television company of Guatemala, to transmit its programming in that country.
Ricardo B. Salinas, TV Azteca Chairman of the Board, announced that the expansion of TV Azteca will provide Guatemalan homes with unparalleled entertainment and information options.
Through the alliance, TV Azteca will acquire approximately 70% of the equity of Latitud TV and will transmit its content on UHF channels 31 and 35, which cover Guatemala City through broadcast television, and the entire country through cable.
“The agreement will broaden TV Azteca perspectives in a growing market with demographics that are very similar to ours and will allow Guatemalans to receive the most vibrant entertainment and the most timely information on television,” commented Mr. Salinas. “We will use our programming, which has proven successful in Mexico and other Hispanic communities, to strengthen the company’s positioning outside of our country and to further boost our financial results.”
Starting May this year, TV Azteca expects to program and operate channels 31 and 35 of Guatemala and to sell its advertising, as well as to gradually gain an increasing share of the broadcast television advertising market in that country, which is estimated at more than US$100 million.”*
*From: http://sev.prnewswire.com
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